PROOF THAT I KNOW WHAT I’M DOING

Real work. Real results.

Real work. Real results.

Real work. Real results.

I help brands get found with insightful fun content. Wherever your audience hangs out, we go there and make friends with them. Here are a few examples of my most recent work.

THREE PROJECTS. REAL PEOPLE. NO SMOKE AND MIRRORS.

01 / LINKEDIN PERSONAL BRAND

More than 1 million impressions. One human behind the brand.

More than 1 million impressions. One human behind the brand.

More than 1 million impressions. One human behind the brand.

An executive’s expertise is only useful if people hear it. Strategic LinkedIn content turns their experience, perspective, and point of view into a recognizable personal brand, without sanding away the human behind it.

LinkedIn performance screenshot
LinkedIn performance screenshot

1M+

impressions

Full case study coming soon

02 / REDDIT ORGANIC + PAID

We lurked. We learned. We did a 90-day sprint.

We lurked. We learned. We did a 90-day sprint.

We lurked. We learned. We did a 90-day sprint.

Reddit paid campaign dashboard

First came a month of organic Reddit community work: listening, participating, and learning what the community actually cared about. After that we focused on a 60-day campaign and put those lessons to work. Only after we learned did we invest in paid distribution, moving through awareness, targeting, and retargeting.

PAID CAMPAIGN / JUNE 28–AUGUST 30, 2026

1,237,856

impressions

9,895

clicks

$3,895.45

ad spend

$3.15

CPM

≈ 0.80%

CTR

Full case study coming soon

03 / ORGANIC REDDIT COMMUNITY GROWTH

From a niche community to 1.2 million members.

From a niche community to 1.2 million members.

From a niche community to 1.2 million members.

Four-plus years of community building, moderation, and participation. Not a short-term growth hack: the patient work of making a space people want to return to. A real community needs care, consistency, and people who show up, not just a bigger number.

Member count is the reported snapshot figure, not a historical growth series.

Reddit community dashboard

1.2M

members · reported snapshot

4+

years

≈ 2,310

posts per month

12.8K

average post score

158

average comments

Snapshot figures supplied for this portfolio. No historical growth data is implied.

Full case study coming soon

WHAT CONNECTS THE WORK?

Different channels. Same philosophy.

Different channels. Same philosophy.

Different channels. Same philosophy.

Get to know the audience. Real comments. Real conversations. Real trust building. That's what leads to making something worth paying attention to. Show up where people already are. Learn from what works. Then do more of the right things.

Want to make your digital presence a little less boring?

Want to make your digital presence a little less boring?

Want to make your digital presence a little less boring?

Tell me what you’re working on. We can figure out where to start.

Some purrrrrrdy good stuff.

Marketing ideas, things I’m learning, interesting rabbit holes, and the occasional cat-related interruption.

Ready to get found?

Ready to get found?

Let’s talk about what you’re building, what’s getting in the way, and what your creative engine could look like.

Will Novelli

Creative Strategist · Personal Brand Builder · Brand Strategy · Community Builder

© 2026 The Marketing Cat