PROOF THAT I land on my feet

Marketing that connected.

Marketing that connected.

Marketing that connected.

I help brands get found with insightful, fun content across search, social, and niche communities. Here is a quick look at how we helped real brands make their story impossible to miss.

THREE PROJECTS. REAL people. real campaigns.

LinkedIn impressions on a CEO account
LinkedIn followers in under a year, $0 in ads
subreddit growth over 4+ years, $0 in ads
Reddit impressions in under 2 months (organic + paid)

01 / LINKEDIN PERSONAL BRAND

More than 1 million impressions. One human behind the brand.

More than 1 million impressions. One human behind the brand.

More than 1 million impressions. One human behind the brand.

An executive’s brain is only useful if people hear it and don't scroll past it. Strategic LinkedIn content turns their experience, purrrrrrspective, and point of view into a recognizable personal brand, without sanding away the human behind it. No one likes boring marketing, especially when it comes to your personal brand.

LinkedIn performance screenshot

1M+

impressions

Full case study coming soon

02 / REDDIT ORGANIC + PAID

We lurked. We learned. We did a 90-day sprint.

We lurked. We learned. We did a 90-day sprint.

We lurked. We learned. We did a 90-day sprint.

Reddit paid campaign dashboard

First came a month of organic Reddit community work: listening, participating, and learning what the community talked about. After that we found what we were looking for, we focused on a 60-day paid campaign and put those lessons to work. Only after we learned did we invest in paid advertising, moving through awareness, targeting, and retargeting through Reddit.

PAID CAMPAIGN / JUNE 28–AUGUST 30, 2026

1,237,856

impressions

9,895

clicks

$3,895.45

ad spend

$3.15

CPM

≈ 0.80%

CTR

Full case study coming soon

03 / ORGANIC REDDIT COMMUNITY GROWTH

From a niche community to 1.2 million members.

From a niche community to 1.2 million members.

From a niche community to 1.2 million members.

Four-plus years of community building, moderation, and participation. Not a short-term growth hack: the patient work of making a space people want to return to. A real community needs care, consistency, and people who show up, not just a bigger number.

Reddit community dashboard

Note: Member count is the reported snapshot figure, not a historical growth series.

1.2M

current members

4+

years

≈ 2,310

posts per month

12.8K

average post score

158

average comments

Full case study coming soon

WHAT CONNECTS THE WORK?

Different channels. Same philosophy.

Different channels. Same philosophy.

Different channels. Same philosophy.

Get to know the audience. Real comments. Real conversations. Real trust building. That's what leads to making something worth paying attention to. Show up where people already are. Learn from what works. Then do more of the right things.

Want to make your digital presence a little less boring?

Want to make your digital presence a little less boring?

Want to make your digital presence a little less boring?

Tell me what you’re working on. We can figure out where to start.

Some purrrrrrdy good stuff.

Marketing ideas, things I’m learning, interesting rabbit holes, and the occasional cat-related interruption.

Ready to get found?

Ready to get found?

Let’s talk about what you’re building, what’s getting in the way, and what your creative engine could look like.

Connect on LinkedIn

Will Novelli

Creative Strategist · Personal Brand Builder · Brand Strategy · Community Builder

© 2026 The Marketing Cat