CREATIVE STRATEGY / PERSONAL BRAND / CONTENT
Your brand already has a story. Let’s make it impossible to miss.
I help you get found by figuring out what makes them different, turning that into a brand people remember, and creating the content to keep it moving.
PHILADELPHIA REGION
THE PROBLEM
You don’t need more marketing. You need marketing that connects.
01
I’m creating content, but nobody’s noticing.
You’re putting in the work. But if your positioning isn’t clear, more content just creates more noise.
02
My brand doesn’t really feel like me.
Your website says one thing. Your LinkedIn says another. Your content feels disconnected from the person behind it.
03
I know what I want to say. I just can’t get it out there.
The ideas are there. The expertise is there. You just need someone who can help turn what’s in your head into something people can actually see, understand, and remember.
YOUR STRATEGIST
The work starts by listening.
Before I touch the strategy, I listen.
I want to understand your story, how you naturally talk about what you do, what you believe, what you’re trying to solve, and what makes you different. Because the best positioning usually isn’t something we invent. It’s something we uncover.
From there, we turn those conversations into clear positioning, a recognizable brand, content people actually want to consume, and a creative direction you can keep building on.
I bring years of experience inside Comcast, a lifelong obsession with design and storytelling, and a pretty strong belief that the smartest marketing doesn’t have to sound like marketing.
Your story is already there. My job is to hear it, sharpen it, and help you tell it well.
EX-COMCAST • PHILADELPHIA REGION • DESIGN + STRATEGY • PERSONAL BRAND • COMMUNITY BUILDER
WAYS TO WORK TOGETHER
Build the engine behind your brand.
01
Personal Brand Strategy
Get clear on what you want to be known for — and why people should care. We’ll find your positioning, sharpen your message, define your voice, and build a personal brand that actually feels like you.
Build My Brand
02
Content & Creative
You shouldn’t have to stare at a blank LinkedIn post every Tuesday wondering what the hell to say. I’ll help turn your ideas and expertise into content people want to read, share, and remember — from LinkedIn posts and content systems to creative direction and visual storytelling.
Create With Me
03
Marketing Coaching
Sometimes you don’t need someone to take the wheel. You need someone in the passenger seat who knows the roads. Bring the messy ideas, the half-finished strategy, the stuck decision, or the thing you can’t quite articulate. We’ll figure out the next move together.
Book a Session
POSITIONING ↓ VOICE ↓ CONTENT ↓ CREATIVE ↓ DISTRIBUTION ↓ RECOGNITION
YOUR CREATIVE ENGINE
Your personal brand isn’t just your logo. It’s not just your LinkedIn posts. It’s not just your website. It’s the system underneath all of it.
That’s the engine. And when the pieces work together, marketing gets a whole lot easier.
HOW IT WORKS
Listen. Build. Move.
01
Listen First
We start with a real conversation. I want to understand you, your audience, your story, your goals, and what’s getting in the way.
Active listening isn’t a warm-up before the “real work.” It’s the real work.
02
Find What Makes You Different
We take everything we uncovered and find the thread worth building around. That’s where positioning, messaging, voice, and creative direction start to take shape.
03
Make It Move
Then we put it into the world. Content gets created. Your brand starts showing up consistently. Your message gets clearer. And the right people start finding you.
You Shouldn’t Have to Sound Like Everyone Else on LinkedIn.
Your experience is different. Your perspective is different. So why does your personal brand sound like it came from the same template as everyone else’s?
I help you find the parts of your personality, experience, expertise, and point of view that are worth building around — then turn them into a brand people can actually recognize.
Not a “thought leader.” Not a LinkedIn robot. Just you, with a little more intention behind it.
LINKEDIN POST
Opinion with a point of view.
VISUAL DIRECTION
PROFILE / BIO
CONTENT CONCEPT
PROOF
Good work travels.
Real client recommendations, case studies, and actual work belong here when they’re ready.
No placeholder testimonials.
Great work has more to say than generic praise.
Built to be replaced with proof.
Things I’ve Built
Show actual examples of personal brands, LinkedIn content, creative campaigns, brand identities, content systems, marketing strategy, and before / after examples.
Let the work do the talking.
You Might Be My Kind of Person.
THIS IS FOR YOU IF:
You have something worth saying but aren’t sure how to say it. You’re building a personal brand and want it to actually feel like you. You want to get found for the right reasons. You need someone who can think strategically and actually make things. You’re ready to show up consistently.
Probably Not For You If:
You want someone to blindly execute a task list. You want generic content pumped out by the truckload. You want a personal brand that sounds exactly like everyone else’s. You aren’t interested in participating in the process. You think personality should stay out of marketing.
A Little More Will.
I’m a Philadelphia-region creative strategist who spent years inside Comcast before realizing that the work I loved most lived at the intersection of marketing, creativity, people, and ideas.
I’m obsessed with graphic design, brand storytelling, community, and the kind of marketing that feels like an actual human made it.
I believe people connect with people. That’s why I listen first. That’s why I care about personal brands. And that’s why I think the best marketing has a point of view.
I also have strong opinions about Philly cheesesteaks, the Eagles, memes, cats, and why your LinkedIn bio is probably letting you down.
PHILLY MADE / EX-COMCAST / DESIGN NERD / MEME STRATEGIST / COMMUNITY BUILDER / CAT PERSON
Let’s talk about what you’re building, what’s getting in the way, and what your creative engine could look like.