Reddit for Brands / Linkedin for people
I help brands get found and recommended through real conversations on Reddit, and help the people behind them show up on LinkedIn. No buzzwords, no pitch-slapping, just a clear point of view and fun content the internet actually wants to engage with.
WORKED WITH
THE PROBLEM
01
I’m posting, but it’s falling flat.
You’re putting in the work, but your positioning is blurry and there’s no fun POV. So the algorithm shrugs, your post sinks, and the few people who do see it say:
02
Nobody can tell what my LinkedIn is even about.
One day it’s a leadership quote, the next it’s a product update, then a stock photo of a handshake. Your audience tries to follow along and says:
03
Everyone says get on Reddit. Nobody says how.
Which subreddit?
What do I say?
Will I get banned? You’ve been “about to start” for six months. Meanwhile, your saying:
Where we work together
Get found.
Be the brand people name in the thread.
Reddit is where your customers ask who to trust, long before they ever land on your site. Those threads also show up in Google and AI answers. I help you join the conversation the right way: watch first, join in second, publish third. No pitch-slapping. No getting banned.
Proof: a subreddit grown from 0 to 1.2M members with $0 in ads, or 1.2M Reddit impressions with in under 2 months.
Get remembered.
Sound like a fun human with a POV.
People trust people, so your LinkedIn should sound like you, and that means the jokes are allowed. I help founders, execs, and personal brands figure out what makes them different, and then turn that into a content system and framework that is repeatable. People want to connect with people.
Proof: 0 to 6.5k followers in under a year with $0 in ads, and 1M+ impressions on a CEO’s account.
Nice things are nice. Results are better.
A few projects, experiments, and real-world results from the work behind the words.
good work travels
"Will brought my brand from dull and dim, to playful and colorful and different from the rest of the animal organizations that we are close to. Our social media strategy really helped us unveil a whole new line people that are willing to come support our causes here. "
Jill D.
-Nonprofit Organization
"The marketing cat proved to me that there is a place for fun in your marketing. From our events to more, he has shape-shifted our marketing. Will has a rare ability to see the creative and the strategic at the same time. He made our brand feel like us for the first time."
Ken S.
-Nonprofit Organization
"Will is a great mind, and his Reddit expertise and knowledge is really something we hadn't considered. I was impressed to see how sharp Will's ideas were, and surprised to the results for our brand. I once was a dog person, now I am a dog and cat person, and a Reddit person."
Chris B.
-Marketing Agency
HOW IT WORKS
01
Listen First
Everyone wants to jump straight to content. We start with a convo. Find out your goals, your gaps, and the stuff you have been too close to see clearly. Find out what the community is already saying. And that is when the real work begins.
02
Find What Makes You Different
Not your logo. Not your tagline. The specific, irreplicable thing about you or your brand that the right audience will actually care about. We find it, name it, and create everything around it.
03
If It Fits It Sits
Not everything makes the cut, and that's the point. We create with one filter: does this actually fit who you are? If yes, it sits. If not, it gets cut. That's how the content stays consistent, and how it keeps working toward getting you found instead of just scrolled past.
ways to get you found
Pick the plan that sounds like where you are.
Step one. Get clear
Sometimes you don’t need someone to take the wheel. You need someone in the passenger seat who knows the roads. Before you post another thing, we figure out what you stand for, where to show up, and who you’re talking to. You leave with a brand voice, a positioning statement, and a social plan you can run.
From $250
Step two. Get found
Flagship program
Lurk. Prowl. Pounce.
A 90-day organic program to get found on Reddit and LinkedIn. We watch first, join in second, publish third. Paid comes once you’ve earned it.
From $750/mo
Step three. Keep it moving
The ongoing partnership that keeps you moving. Blog, newsletter, organic social, and paid social, built together and distributed on purpose. You stay in the driver’s seat. I’m right there with you.
From $1,250/mo
Not sure which one fits?
A Little More Will.
I’m a Philadelphia-region creative strategist who spent years inside Comcast before realizing that the work I loved most lived at the intersection of marketing, creativity, people, and ideas.
I’m obsessed with graphic design, brand storytelling, community building, and the kind of marketing that feels like an actual human made it.
I believe people connect with people. That’s why I listen first. That’s why I care about personal brands. And that’s why I think the best marketing has a point of view.
I also have strong opinions about cheesesteaks, the Eagles, memes, cats, and why your LinkedIn bio is probably boring and letting you down.
PHILADELPHIA'S BEST CREATIVE + COMMUNITY BUILDER
PHILLY MADE / EX-COMCAST / DESIGN NERD / MEME STRATEGIST / COMMUNITY BUILDER / CAT PERSON