CREATIVE STRATEGY / PERSONAL BRAND / Community
Your brand already has a story. Let’s make it impossible to miss.
I help founders, marketers, NPOs, and small business owners get found. I find what makes you different, figure out where your audience actually hangs out in a saturated search world, and turn it into content the internet can't scroll past.
PHILADELPHIA'S BEST CREATIVE + COMMUNITY BUILDER
TRUSTED BY / WORKED WITH
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THE PROBLEM
You don’t need more marketing. You need marketing that connects.
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I’m creating content, but it's falling flat.
You’re putting in the work, but if your positioning isn’t clear, and you have no unique or fun POV. You might be making your audience say:
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My brand doesn’t really feel like me.
Your website says one thing. Your LinkedIn says another. Your content feels disconnected from the person behind it. You have your audience saying:
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I know what I want to say. I just can’t get it out there.
The ideas are there. The expertise is there. You just need someone to support you and help turn what’s in your head into something people can actually see, understand, and remember.
Your strategist
The work starts by listening.
Before I touch the strategy, I listen.
I want to understand your story, how you naturally talk about what you do, what you believe, what you’re trying to solve, and what makes you different. Because the best positioning usually isn’t something we invent. It’s something we uncover.
From there, we turn those conversations into clear positioning, a recognizable brand, content people actually want to consume, and a creative direction you can keep building on.
I bring years of experience inside Comcast, a lifelong obsession with design and storytelling, and a pretty strong belief that the smartest marketing doesn’t have to sound like marketing.
Your story is already there. My job is to hear it, sharpen it, and help you tell it well.
EX-COMCAST • PHILADELPHIA REGION • DESIGN + STRATEGY • PERSONAL BRAND • COMMUNITY BUILDER
What i do
Here is Where We Start
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Brand Purrspective
Sometimes you do not need someone to take the wheel. You need someone in the passenger seat who knows the roads. Before you post another thing, let's figure out what you actually stand for, where you should be showing up, and who you are really talking to. Positioning, voice, social strategy, all built into a plan you can execute.
Build My Brand
02
Paid Media Strategy & Guidance
Most businesses or brands boost a post, hope for the best, and wonder why nothing converts. Paid media without a real strategy behind it is usually a bust. You will walk away with a complete paid media roadmap. Including the platforms, the targeting, the creative direction, and the messaging, all built specifically for your audience and your goals. Set up the ad, and sit back and enjoy.
Create With Me
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The Creative Engine
This is the ongoing partnership that keeps your brand moving. We build your content engine together, blog strategy, organic social, paid social, and the creative strategy that ties it all together. You stay in the driver's seat. I am right there with you, making sure what goes out is sharp, consistent, and actually working toward getting you found. Every month we create, review, refine, and push forward. Your content compounds. Your audience grows. Your brand starts feeling purrrrrfect.
Book a Session
POSITIONING ↓ VOICE ↓ CONTENT ↓ CREATIVE ↓ DISTRIBUTION ↓ RECOGNITION
THE CREATIVE ENGINE
Your brand isn’t just your logo. It’s not just your LinkedIn posts. It’s not just your website.
It’s the system underneath all of it.
That’s the engine. And when the pieces work together, marketing gets a whole lot easier.
HOW IT WORKS
Listen. Create. Engage.
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Listen First
Everyone wants to jump straight to content. We start with a convo. Find out your goals, your gaps, and the stuff you have been too close to see clearly. Find out what the community is already saying. And that is when the real work begins.
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Find What Makes You Different
Not your logo. Not your tagline. The specific, irreplicable thing about you or your brand that the right audience will actually care about. We find it, name it, and create everything around it.
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Put It Into the World
Then we engage. Content that sounds like you, shows up consistently, and works toward getting you found, not just seen and scrolled past. The difference is active listening and it matters.
‘IF IT SITS IT FITS’ PHILOSOPHY
You Shouldn’t Have to Sound Like Everyone Else on LinkedIn.
Not every piece of content needs to be a masterpiece. It just needs to be true to you, useful to your audience, and posted somewhere they actually are.
Your experience is different. Your perspective is different. So why does your brand keep coming out looking the same as everyone else?
If It Fits It Sits is the content philosophy behind everything I do. It's simple: if the content fits your voice, serves your audience, and shows up where they actually live, then it sits. You post it, you own it, you let it work. That might be a LinkedIn post with a real POV or a selfie. It might be a thread on Reddit where your actual customers are already having conversations without you. It might be a bio rewrite that finally sounds real. This is the methodology that creates consistency and builds trust.
LINKEDIN POST
Opinion with a point of view.
VISUAL DIRECTION
PROFILE / BIO
CONTENT CONCEPT
PROOF
Good work travels.
"Will brought our brand from dull and dim, to playful and colorful and different from the rest of the animal organizations that we are close to. Our social media strategy really helped us unveil a whole new line of customers. "
Ken S.
-Personal Brand
"The marketing cat purrrrroved to me that there is a place for fun in your marketing. Will has a rare ability to see the creative and the strategic at the same time. He made our brand feel like us for the first time."
Jill S.
-Nonprofit Organization
"His Reddit expertise and knowledge is really something wehadn't considered. I was impressed to see how sharp Will's ideas were, and surprised to the results for our brand. I once was a dog person, now I am a dog and cat person."
Jess C.
-Marketing Agency
You Might Be My Kind of Person.
THIS IS FOR YOU IF:
You have something worth saying but aren’t sure how to say it.
You’re building a personal brand and want it to actually feel like you.
You want to get found for the right reasons.
You need someone who can think strategically and actually make things.
You’re ready to show up consistently.
Probably Not For You If:
You want someone to blindly execute a task list.
You want generic content pumped out by the truckload. You want a personal brand that sounds exactly like everyone else’s.
You aren’t interested in participating in the process.
You think personality should stay out of marketing.
A Little More Will.
I’m a Philadelphia-region creative strategist who spent years inside Comcast before realizing that the work I loved most lived at the intersection of marketing, creativity, people, and ideas.
I’m obsessed with graphic design, brand storytelling, community, and the kind of marketing that feels like an actual human made it.
I believe people connect with people. That’s why I listen first. That’s why I care about personal brands. And that’s why I think the best marketing has a point of view.
I also have strong opinions about cheesesteaks, the Eagles, memes, cats, and why your LinkedIn bio is probably boring and letting you down.
PHILLY MADE / EX-COMCAST / DESIGN NERD / MEME STRATEGIST / COMMUNITY BUILDER / CAT PERSON
Let’s talk about what you’re building, what’s getting in the way, and what your creative engine could look like.